The Hoodios are Back!
We first came across the Hip Hop Hoodios when they headlined the Jewlicious Festival in Long Beach CA. It was April 9th, 2005 and while we had seen their video clips, we didn’t quite know what to expect. The combination of a Latino gang banger sound filtered through a distinctly cosmopolitan Jewish lens, well… lets just say we were intrigued. Intrigued and ultimately not disappointed. This wasn’t a one-off parody band. The musicians were legit, the sound was great, and the Jewish content was shmaltzy but fun.
Their last Album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos, was released a decade ago, but after taking time off to raise his kids as a single Dad, Josh Norek AKA Noriega, decided to reboot the project. He was inspired by the rise of the far right in the US and the decidedly anti-Latino tone emanating from US President Donald Trump.
Knishin’ in the Mission was produced in collaboration with the Hip Spanic Allstars and you can expect more from the Hoodios in the near future including a collaboration with popular electronic act Mexican Institute of Sound and up an coming Uruguayan hip-hop artist Santi Mostaffa.
Sounds ¡muy caliente! – what do you think?